Setting Up Your E-Commerce Store from Start to Finish
Step 1: A List of Accounts You Will Need for your E-commerce Store
This is a step by step guide to helping you build an e-commerce store. The articles are broken up into six articles. If you’re just starting out it is recommended that you read all the articles. Looking for something in particular? Scroll down and read the synopsis on each article in this section. If none of the articles answer a particular question you have please leave a comment and we will try to assist you the best we can. This is a simple e-commerce store that will be using Amazon Affiliate program. Future articles about other Affiliate programs and drop-shipping or in the pipeline. Bare with us. Lets begin!
Where to Signup?
- Google – we will be creating a Google account. This is very important throughout this entire process. Having a Google account allows the store to have an e-mail, Youtube channel, Adsense, Adwords, and Analytics account. All these accounts will be necessary for a successful e-commerce website.
- Godaddy – Godaddy is the registar of the domain that has been purchased
- HostGator – Although, Godaddy offers hosting – the preferred host for our e-commerce website is HostGator.
- Amazon Affiliate – You will need an Amazon Affiliate Account. Once you have your affiliate account we have a step by step guide of linking the e-commerce store to Amazon.com.
- Themeforest – Although it isn’t necessary, we will be using a WordPress Theme from Themeforest and a Plugin. Themeforest also has cheap stock images that can be used for the store.
- We will be using the Flatsome theme and the Woozone Plugin. The Flatsome theme is an easier theme to use and navigate. It incorporate woocommerce easily. But if you have a particular theme that you want to use instead, by all means please use it. I also highly recommend Woozone plugin. With this plugin you won’t have to manually add products, one item at a time. Save a lot of time (speaking from experience) with the Woozone Plugin.
The goal is to make an entire e-commerce site with a budget of $500.
- Godaddy URL – Purchase $18 – Two years – optional to add privacy to your plan for an additional $7 – $8.
- Hosting – Using HostGator – Hatchling Plan – 6 Month Plan – $64.64 – Use the discount Code – NYCTECH30 and the price goes down to $44.45. Hosting alternative would be BlueHost
- Flatsome theme – $59
- Woozone Plugin – $66
These are the primary investments for your e-commerce website. Other smaller investments will be for your stock images for banners and icons. For free icons, I use iconfinder.com. Filter “free” and “for commercial use.” I am getting a little ahead of myself with that.
Where to begin?
Lets start at the very beginning – deciding what type of e-commerce store you want to have.
- Best rule of thumb is to build a site you know a little about. When a decision on a store has been made we recommend checking out a possible domain at expireddomains.net. Here you can find expired domains or dropped domains that have traffic already linking back to it.
If you’re going the used domain route it is always a good idea to check out the domain here www.blacklistalert.org. Verify that the domain you’re interested in hasn’t been blacklisted. Finding a blacklisted domain doesn’t necessarily mean it is a bad site. However, it can be harder to get the site whitelisted.
Or create a domain name from scratch. In this example we will be building a Pet Store website. We purchased our domain at Godaddy, and will host it at HostGator. The domain name that we purchased is 24hrPetstore.com.
To check keywords that will be used throughout your site use Google’s Keyword Planner found in the Tools section of your Adwords account. Adwords doesn’t have to be activated in order to use the Google Keyword Planner. Go ahead and test it out.
Hooking Up the Two Accounts
- Log in to your Godaddy Account
- Go to Domain Manager
- Click on your Domain
- Go to “NameServer”
- Click Manage
- Click Custom
- Now log into your HostGator C-Panel – You received the login information from an e-mail from Hostgator. Bookmark your login page and save your user name and password in a safe place.
- On the C-Panel of Hostgator Scroll down towards the very bottom. You will see two name servers.
- Copy and paste one by one the each nameserver from Hostgator to Godaddy (two total). Make sure on Godaddy that nameservers are on their own individual lines.
- Save Changes
- Exit Godaddy – No longer needed.
- Return to HostGator and click “Addon Domains”
- New Name Domain: – Type your domain address without HTTP://
- The rest will auto populate
- Create a strong password (save password in a safe location)
- Click Add Domain
- Return to the Homepage of your Hostgator C-panel
- At the top click “Get Started with WordPress today”
- Click “Install WordPress”
- Link WordPress to the purchased URL
- Fill in Administrative information
Now that WordPress is installed on your server, the e-commerce store is ready to be built. See Setting Up Your E-commerce Store: Step 2 – Theme and Products
3 – Amazon Affiliate Store
4 – SEO and Google
5 – Marketing
6 – Making Money